Hi, I’m Rachael. Your Melbourne-based words wing-woman. Copy bestie. Local wordsmith. You get my drift. Basically, anywhere your business needs words, I’m your gal.

I help brands and business owners tell their stories through creative, conversational copy and editorial-style content.

Let’s get the right words happening in your business so you can:

Attract and retain your dream clients.
Drive enquiries.
Build trust.
Convert readers into customers.
Save valuable time so you can do what you’re best at.


As a professional writer, I can help you with all of these things and more. Work with me on a one-off project, or on an ongoing basis.

Sit back, relax and let me take care of the words...

Melbourne copywriter and content writer Rachael Whitsed at her desk.

Your local wordsmith.

COPYWRITING.
CONTENT WRITING.
STORYTELLING.

Copy & Content Writing Services…

Website Copy
Makeovers

Do you have a website that needs a refresh? Maybe it’s just a bit outdated and needs some tender-loving-copywriting care. Or maybe it hasn’t even seen the light of day yet. A clear, easy-to-read site, optimised for SEO and GEO is a must for visibility, engagement and conversion.
Let’s get you onto page 1 of those search engines!

Ongoing Content Writing

(aka Brand Storytelling)

If retaining your dream clients is your goal, you need regular, high-quality content that keeps them engaged. Think up-to-date blogs, engaging email campaigns & well-researched articles that highlight what your business does best.
Ongoing content creation is one of the best ways to keep eyes on your business.

Real Estate Copywriting

Feature
Articles

Editing & Proofreading

Custom
Writing

Get in touch and let’s create some copy & content magic for your business!