Hi, I’m Rachael.
I’m a Melbourne-based copywriter and content writer. Thanks for stopping by my little corner of the internet!
I’m first and foremost a storyteller. With a background in screenwriting for television (and many years acting & singing on stage before that), I bring a goal-driven, emotion-led, conversational, fun and approachable vibe to everything I write.
Getting to the heart of a person’s vision and telling their story through the power of creative language is what I do best.
Over the years working as a professional writer, I have realised one glaringly obvious trait about myself - I’m an all-or-nothing type person. I don’t do things by halves. I put my whole self into every project I work on. My standards for my work are extremely high, my attention to detail fine-tuned and my commitment unwavering. When we work together, you’ll be bringing someone on board who’s just as driven to reach your goals as you are.
I’m also:
A girl mum (to both the dog and human kind).
A shameless pop music lover.
An old building enthusiast (give me an old cathedral or a grand old house to stare at any day).
Happiest exploring Victoria with an açai bowl and oat latte in hand (extra hot please and thank you!)
20 questions with me…
What are you doing on your perfect Saturday?
Slow morning drinking coffee & doing The Weekly Fifty quiz (it’s amazing - get on it), walking the dog with the fam, playing tennis, going out for pizza & watching a great movie.
A word or phrase you secretly love using?
Apparently I say “cool” a LOT. (Don’t worry, I won’t put it in your copy, ok? Cool.)
Something non-writing-related that makes you better at your job?
Switching off my brain for a while in a cardio class at the gym.
Your comfort TV show?
Grey’s Anatomy, Sex and the City, Younger, Offspring… the list could go on…
Where do your best ideas usually show up?
Usually in the middle of the night when I’m trying to sleep. How rude!
What’s always in your fridge?
Avocado, coconut yoghurt and usually some sort of incredible baked good my
Mum’s made and brought over.
Song you’ll never skip?
Lover by Taylor Swift (our wedding song).
Something you’re irrationally passionate about?
That smoothies should be THICK! Whyyy are they always so RUNNY?
Something you’re currently obsessed with?
My baby’s giggles.
The 5 people you’d invite to dinner, fictional or real.
Shonda Rhimes, Meryl Streep, Stanley Tucci, Olivia Pope & Hagrid.
It would be a VIBE.
Coffee or tea?
Early mornings or late nights?
Clean desk or creative mess?
Dogs or cats?
Know exactly what happens next or be completely surprised?
Summer or winter?
Unlimited snacks or unlimited good coffee?
That’s like choosing between air and water. I couldn’t live without either.
Window seat or aisle?
Be 10 minutes early forever or exactly on time?
Sweet breakfast or savoury breakfast?
Get in touch and let’s create some copy & content magic for your business!