Hi, I'm Rachael. A Melbourne writer helping businesses uncover and tell their stories through creative, conversational copywriting and editorial-style content.

Alongside this work, I write feature articles for print and online publications.

With years of experience screenwriting for Australian television, understanding what makes an audience lean in is my superpower. I bring this storytelling approach to everything I write - from websites, newsletters and blogs to features and profiles.


Does your website copy need a refresh?

Looking for brand storytelling through carefully crafted blog posts, email newsletters & campaigns, case studies, profiles and more?

Need a beautifully written & researched feature article for your publication?





With the right copy & content happening in your business, you can:

Attract and retain your dream clients.
Drive enquiries.
Build trust.
Convert readers and visitors into customers.
Save valuable time so you can get back to doing what you’re best at.


As a professional writer, I can help you with all of these things and more. Work with me on a one-off project, or on an ongoing basis.

Sit back, relax and let me take care of the words...

Melbourne copywriter and content writer Rachael Whitsed at her desk.

Melbourne Copywriter & Content Writer

Your professional storyteller.

Storytelling in all its forms…

I’ve built my career around understanding audiences and crafting stories that keep them engaged.

From screenwriting for Australian television, to feature articles for publications, to copy & content for businesses, I help people connect with the audiences that matter most.

Read more of my published work here.

Copy & Content Writing Services…

Website Copy
Makeovers

Do you have a website that needs a refresh? Maybe it’s just a bit outdated and needs some tender-loving-copywriting care. Or maybe it hasn’t even seen the light of day yet. A clear, easy-to-read site, optimised for SEO and GEO is a must for visibility, engagement and conversion.
Let’s get you onto page 1 of those search engines!

Ongoing Content Writing

(aka Brand Storytelling)

If retaining your dream clients is your goal, you need regular, high-quality content that keeps them engaged. Think up-to-date blogs, engaging email campaigns & well-researched articles that highlight what your business does best.
Ongoing content creation is one of the best ways to keep eyes on your business.

Real Estate Copywriting

Feature
Articles

Editing & Proofreading

Custom
Writing

Get in touch and let’s create some copy & content magic for your business!