Ongoing Content Writing by Melbourne copywriter and content writer Rachael Whitsed  - blogs, newsletters, email campaigns and more.

Ongoing Content Writing

(aka Brand Storytelling)

If retaining your dream clients is your goal, you need ongoing,
high-quality content that keeps them engaged.

Regular, strategic, SEO* & GEO** optimised content can
Increase your authority.
Educate & Inform.
Engage with your ideal audience.
Turn curious readers into loyal customers.

But I’m guessing you don’t have the time to sit down and write these pieces yourself.

That’s where I come in.
Your Brand Storyteller.
Beautifully written, story-led, editorial-style content.

Think:
Up-to-date blogs (great for your SEO).
Engaging newsletters (maybe that welcome or nurture sequence
you’ve been meaning to create).
Email campaigns.
Well-researched articles that communicate clearly
and highlight what your business does best.
Lead magnets to connect more deeply with your audience.

Let’s address the elephant in the room… yes, AI can technically generate some of these things for you. However, the greatest irony is that AI-generated writing has made genuine human writing more noticeable.
Real writers don’t just give your brand words. They give your brand
Emotional Intelligence
Nuance & Observation
Empathy & Sensitivity
Taste & Judgement
Feeling
Atmosphere
And perhaps most importantly… Originality

Choose AI if you want your branding to sound flat, unoriginal, forgettable.
Work with a real, human, trained writer who understands the power of language and all its beautiful nuance and creative possibilities if you truly want to stand out.


I offer 3 x Ongoing Content Writing packages.
Each month, I’ll provide either 1, 2 or 4+ assets for you to share across your website, social media and/or emails.

> Blog posts.
> Email campaigns.
> Email newsletters.
> Feature articles.
> Case studies.
> Targeted landing pages.
> Lead magnets (e.g: downloadable PDFs, ebooks, guides).

Plus add-ons including:
> Social media teasers/captions to promote assets.
> Image research & sourcing.

These packages are fully customisable. I’ll provide a formal quote once I know exactly what you’re needing each month.

Assets can include:

A note on working with me…

As a professional writer, every word I write for you is carefully considered. This isn’t a ‘just-throw-some-words-on-the-page’ type service. I provide a completely bespoke experience where I spend dedicated time getting to know you and your customer’s voice, needs, passions and pain points. Your business is already incredible, and its story deserves to be told properly. When we work together, this is the type of care and attention I’ll be providing.

Melbourne copywriter and content writer Rachael Whitsed at her desk.

Let’s do this!

Ready to retain your dream clients with regular content?
Let’s start with a few details about you and your business before I get back to you…

For the unacquainted…

*SEO - Search Engine Optimisation
(Google search)

**GEO - Generative Engine Optimisation
(AI search)

If an ongoing service isn’t what you’re looking for right now,
we can work together on a one-off project.
See my Custom Writing services:

  • "Being interviewed by Rachael for a profile piece was a wonderful experience because she dug deep in such a curious, creative and kind way to really get to the heart of my story. This experience was also quite reflective for me in being able to look back at my journey so far. So, to see how Rachael crafted the narrative in a beautiful way to shine light on elements of me that I'm not so aware of really made me feel like 'wow, that's so cool'! Thanks Rachael for telling my story and I can't wait to see what you write next! "

    —Elise Motalli